Born in Germany, Lucca Tiede is an artist, designer and creative director. While earning a degree as Bachelor of Arts in Product Design from the HfG, University of Design Schwäbisch Gmünd, Lucca founded the renown Streetwear brand VIOVIO with the artist CRO (Carlo Waibel) in 2008. Together they influenced the youth culture in Germany like nobody before.The collaboration with the footwear company KangaROOS won the German Shoe Award 2014 and sold out everywhere – online, at selected sneaker stores in Europe and at the worldwide famous concept store and fashion boutique Colette in Paris, France. Continuing the progress, Lucca started modelling and being the Head Designer for the KangaROOS Red Collection – cooperating with global exclusive partners in the Streetwear and Fashion world like the infamous Patta, Amsterdam / Netherland.Working for 10 years in art & design, living contemporary culture and breathing the urban lifestyle, kicking off the first pair of Nike Air Jordan 1‘s at the age of seven – a gift by his parents from Los Angeles, travelling to New York consuming art at the MoMA (Museum of Modern Art), being creative and drawing already at a young age pencils and sketchbook are essential in his life. Today Lucca is collaborating with renown brands & artists – director of music videos, designing music artwork, logos, graphics, merchandising, store concepts, tour stages, corporate identity and the creative director for commercials with Converse. Featured on iconic blogs like Highsnobiety, Hypebeast or Complex and being the social media face of brands like Hennessy, LVMH. Blessed with his craft as an artist, respected for authenticity, having artists and influential people as close friends, Lucca is working independent and travelling the world establishing aesthetic. “Everybody sees the world through their own eyes! Change your world. Follow no rules. Do what you love!“
Lucca © 2021